Nigerian rapppers are “kinda unknown” in South Africa – Cassper Nyovest
A popular conversation that has been running for quite a while now on the Nigerian music scene is Nigerian rappers going more “commercial” with their music as opposed to sticking with hardcore rap.
Speaking with PulseNG, South African rapper Cassper Nyovest who won the Best Hip Hop act award at the just concluded Soundcity MVPs shared his thoughts on the matter.
The “Doc Shebaleza” crooner explained that hip hop is not an African sound but obtained from Americans while also expressing optimism that Africans will one day find their own hip hop sound which will be peculiar to them.
He also agreed with M.I Abaga‘s assertion that SA rappers are bigger than their Nigerian counterparts. He explained that the Nigerian rappers are relatively unknown in SA.
Read excerpts from the interview below:
On Hip Hop culture in Africa:
We have to understand that it is not our culture. Hip-hop is not an African thing. It is American, and right now the sound in Africa is very African and Afrobeats. That’s what people are listening to right now. So when you come to rap on a Trap beat or a Hip-hop beat, you are already removing yourself from so many ears.
But at the same time, we dress the same as the Afrobeats guys and they listen to Hip-hop. So I believe we will get to a point where we will find our own sound or our own way of doing it. And have our people appreciate it.
On the rivalry between SA & Nigerian rap:
Yes, South African Hip-hop is in the forefront of African Hip-hop in general. It might not be as popular as it is in South Africa in Nigeria. But I know for a fact that the rappers from Nigeria are kinda unknown in SA. If we talk about crossing over, I know that a lot of people in Nigeria know about my music. I know that in Kenya and Ghana it’s the same thing.
I’m not just talking about me, I’m talking about the movement. Sarkodie is big in Ghana, but are there other rappers who are as big as Sarkodie from Ghana? The South African Hip-hop movement is big across, also in London, New York…we are out there performing in different countries.
Me saying that might offend people here. They might feel that I’m taking shots at Nigerian music. But that’s not the deal. If we are to discuss in terms of numbers and appeal across the world, it’s just the way it is.
On M.I’s call for rappers to infuse more rap in their music:
If I decide to rap on a beat like Davido’s “Fall“, which is more like Afro-pop, is it not Hip-hop? I don’t know, I’m not the one who came up with a set of rules. For me, it’s still Hip-hop because it is a rapper. I can decide to rap on anything. I just use it as a beat and rap on it. It doesn’t have to be a certain kind of beat.
At the end of the day, it’s each to his own. If M.I feels like that’s his opinion, that’s his opinion. For me, anyone can rap in any language that is dope. If you say it’s Hip-hop, then it is Hip-hop.
On rappers deciding to do more of singing:
It’s none of my business. I don’t think rappers must not sing. If you want to sing, you could sing. But if you are a rapper, we still need to hear you rap. You can’t sing all the time. We have to hear you rap because you need to rap for us to call you a rapper. If you sing all the time that means you are a singer now.